Thoda hatke. :-)

What this thing aims to communicate by its medium is to tell everyone that in spite of the mystery that may shroud the source of his powers, what replenishes and revitalizes him is X. Although he may not be the first of his 'kind' to endorse for X, he does add his name to the ever growing list of those donning the famous X-Y (two words).
Who recommending what and through which medium?

ANSWER: Went uncracked. Apologies for the vague phrasing. Good try from Abhiram nonetheless.