X's CEO Y played Santa Claus to top performers in the company during this holiday season. He gifted iPhone 6s to 3,000 employees, an unusual gesture for the company, accompanied by a mail from Y where he addressed the employees as friends.
Experts feel the effort would be part of an attempt to curb attrition that has been the highest among the top five IT companies of _______(country). X touched a record high attrition rate of 20.1% in the July-September quarter of 2014.Ever since Y took the helm at X, his focus has clearly been on the employees- from easing internal processes to encouraging out-of-the-box thinking. Y has also been stressing on the need to encourage "design thinking", a creative and systematic approach to problem-solving by placing the user at the centre of the experience.Give X and Y.